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swot analysis of the detergent powder surf excel group of firms

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Tide Advertisement. Client: Tide | by Silvia V Pereira ...- swot analysis of the detergent powder surf excel group of firms ,Mar 29, 2018·swot 4P Product: Tide detergent for clothes is a leading brand offered by P&G. Tide predominantly being a detergent product used for washing purpose, it offers a …Procter & Gamble's Entry into South AfricaWeakness- Tide has a lot of competitors in the market such as the various Unilever home care brands such as Surf Excel, Omo, Comfort, Cif etc. Then since Tide is detergent product there are lots of substitute products available in the market like detergent cakes, liquid detergents etc .This might reduce the market demand for the detergent powders.



omo washing powder marketing plan

Omo is a white detergent powder that is used for washing clothes. It is produced specifically for hand washing although it can be used for machine washing as well. Omo is a chemical-based detergent with excellent stain removal properties. It comes in 35 and 50grams sachets and also in 200, 400 and 900grams packs.

Marketing Strategy of Ariel - Ariel Marketing Strategy

Aug 25, 2018·Market analysis in the Marketing strategy of Ariel –. The fabric and detergent segment is highly competitive and also faces some of the critical risks which affect the performance of any company. Companies operating in this industry faces risk from the supplier side, customer side due to changing customer needs, government policies, environmental issues etc.

Project Report - Profile on washing powder and washing ...

Detailed Project Report (DPR) on washing powder and washing soap Present Market Position and Expected Future Demand, Technology, Manufacturing Process, Investment Opportunity, Plant Economics and Project Financials. comprehensive analysis from industry covering detailed reporting and evaluates the position of the industry by providing insights to the SWOT analysis of the industry.

marketing plan of joy dishwashing liquid

Marketing plan-surf-excel - SlideShare. Aug 28, 2013·MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G List prices of surf excel Surf Excel Quantity Price in rupees 25 grams 5 50 grams 10 115 grams 20 500 grams 100 1 000 grams 195 Page 16 17. MARKETING PLAN…

(DOC) SunSilk Unilever Muhammad Awais Iqbal - Academia.edu

Around 90% of Pakistan's family units utilize at least one of Unilever items like-Surf-Excel, Lux, Vim, Sun silk, Knorr, Dove, and so forth. ... SWOT ANALYSIS (Overall Company) The SWOT analysis of Unilever Pakistan Limited are as follows: STRENGTHS Unilever PLC England the parent association everywhere throughout the world aids Unilever ...

Procter & Gamble's Entry into South Africa

Weakness- Tide has a lot of competitors in the market such as the various Unilever home care brands such as Surf Excel, Omo, Comfort, Cif etc. Then since Tide is detergent product there are lots of substitute products available in the market like detergent cakes, liquid detergents etc .This might reduce the market demand for the detergent powders.

Detergent Market Essay - 804 Words

Aug 23, 2013·...Analysis of the detergent powder Surf Excel (a famous product and famous brand of Hindustan Unilever Limited.) Assignment Submitted By, Assignment Submitted To, 1 Assignment Submitted By _____ Index S.No Page No 1 About the product 3 2 About the company 6 3 SWOT Analysis 6 3.1 Strengths 10 3.2 Weakness 14 3.3 Opportunities 16 3.4 Threats 18 4 2 Particulars …

Brand Equity of Surf Excel | Marketing Mixx

Surf Excel is a laundry detergent launched in 1948 as ‘Surf’ in Pakistan and later in India. It is a brand of Unilever group and is available under various names. Surf Excel products are available in Pakistan, Sri Lanka, Bangladesh, and India. It is one of the oldest detergents and has touched the sales of Rs.3000 Crores in a year.

SWOT Analysis of Surf Excel - Surf Excel SWOT analysis

Feb 16, 2019·Weaknesses in the SWOT Analysis of Surf Excel : Low Rural Penetration: Surf Excel is a product in the premium category of Unilever and thus its penetration in the rural market is low. It loses out on a large market due to its premium pricing strategy.. Expensive: Surf Excel is targeted towards the urban upper middle-class market and thus is charged at a premium price point.

Tide Marketing Proposal

Tide Marketing Proposal. 1. Tide in USA & India MABEL – MING – RAIZA – MARCIN –TALIA – FÉDIA - DHARMIK. 2. •Flagship brand of P&G from more than 60 years •World’s first heavy duty detergent •Successful in more than 12 markets internationally •One of the most trusted and favourite brands around the globe Tide - Facts. 3.

Case Study of Monopolistic Competition in India

Brooke Bond and Surf Excel showed Rs.1000 crore as a sales mark followed by Wheel which crossed the Rs.2000 crore sales milestone in 2008. ... Nirma detergent powder was launched in 1969 by Nirma Chemicals at a price far lower than the market leader-Surf. The aim of Nirma was to create a brand at affordable price. ... SWOT analysis of HUL Soaps ...

Proposed Market Plan for Ariel Free Essay Example

Dec 08, 2017·Globally, P have achieved double digit growth in 2010, with a net profit margin of 15. 4%, ROI of 20. 7%, and ROE of 26. 1%. But in India P detergent market share is 17%, whereas HUL detergent market share is 37%. Other close competitors of P …

Free MBA Study: September 2016

Sep 13, 2016·Read more to know the SWOT analysis of Sprite. Posted by Subrat Sahoo at 21 ... Surf Excel washing powder Sunlight washing powder Rin detergent ... These customers are from upper middle income group and are in the age group of 25-40 years. However, the age group barrier of Hogs is long since crossed because even senior citizens love to own a ...

Surf Excel | PDF | Oligopoly | Demand

PRODUCT OF FOCUS SURF EXCEL • It is the oldest detergent To be present in INDIA Since 1960. • It believes that children must be free to experience their LIFE for themselves… BRAND EVALUTION HISTORY:-• Launched in 1959 & first in Indian detergent powder market. • It was the first Fast Moving Consumer Goods (FMCG) for Detergent.

Market Research Project On Detergents | PDF | Survey ...

The migration of Rin Supreme bar to Surf Excel bar is aimed at countering Tide. • HLL has announced a drastic reduction in price by Rs 20 per kilo on Surf Excel, its premium detergent brand, making it cheaper than competing brand Ariel from Procter & Gamble (P&G). price cut, from Rs 155 to Rs 135 per kg. Research Objective

To provide maximum satisfaction to our consumers and ...

Table 2: A SWOT analysis of KGC. II.V Boston Consultancy Group Matrix (BCG) A key resource of strategic planning is the ability of the management to envision its current product base, with respect to product life cycle (PLC), cash flows, and the extent of financial and non-financial support required and justified by each product.

Yazal & Rehan: Laundry Industry Analysis

Jul 18, 2010·Surf Excel Surf Excel was the first in the Pakistan detergent powder market. Over the years, Surf Excel has anticipated the changing washing needs of the Pakistan homemaker and constantly upgraded itself. 4 P’s of Surf Excel Product Surf Excel is Pakistan's largest selling compact detergent powder, it promises to tackle the toughest stains ...

STP Analysis (Segmentation, Targeting, Positioning)

May 07, 2018·Marketers need to cater to each group differently. We can take some examples, like, Thums up which targets adventurous people, Apple which targets rich customers and Royal Enfield which targets macho personalities. Also, Wheel, Rin and Surf-Excel: all …

9823405 SWOT Analysis of the Detergent Powder Surf Excel ...

Mar 19, 2015·9823405 SWOT Analysis of the Detergent Powder Surf Excel. Hindustan Unilever Limited.) Surf Excel, launched in 1954, is one of the oldest detergent powders in India. Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence of numerous local detergent manufacturers and the entry of other ...

Marketing - Term Paper

So Surf Excel is the overall market leader in the Top Gain segment. SURF EXCEL Surf Excel who brought with himself “complete cleaning and care” was launched 8 years back in 1995. Surf Excel is a laundry detergent that has a different kind of consumer perception as compared to the competing ones.

New Product Development Report | PDF | Pricing | Swot Analysis

In the next phase the feasibility report of A.G Detergent with the SWOT analysis, target market, market segmentation and the detail of 7ps of marketing mix etc. Authors. …

Principles of Marketing: Strategic Marketing At DALDA ...

Feb 14, 2016·Surf, first of the non-soapy-detergent powders was introduced in 1963. It was produced by arrangement with Futehally Chemicals (Pvt.) Ltd. The present Karachi Edibles Factory was acquired in 1965 from A&B Oil Industries Ltd. Modernization and expansion of the factory has been a …

Project Report on WASHING POWDER, LIQUID DETERGENTS ...

washing powder, liquid detergents, lotion and shampoo The project report includes Present Market Position and Expected Future Demand, Market Size, Statistics, Trends, SWOT Analysis and Forecasts. Report provides a comprehensive analysis from industry covering detailed reporting and evaluates the position of the industry by providing insights to ...

Jones Blair Case Study with Swot - Free Essay Example ...

Sep 22, 2017·SURF EXCEL:- Surf reaches over 20 million homes in India. Surf was the first brand of detergent that was advertise on Television and Lalitaji was the first icon for a detergent powder created by Alyque Padamsee.

14 Managing Marketing and Growth in Enterprises ...

Initially, he priced his detergent at INR. 3.50. The premium detergent powder in the market, Hindustan Unilever’s Surf, was being sold at INR. 15 per kg at the time. Patel used to sell 15–20 packets on his way back from office. The detergent soon became popular in his hometown of Ruppur in Gujarat.

Yazal & Rehan: Laundry Industry Analysis

Jul 18, 2010·Surf Excel Surf Excel was the first in the Pakistan detergent powder market. Over the years, Surf Excel has anticipated the changing washing needs of the Pakistan homemaker and constantly upgraded itself. 4 P’s of Surf Excel Product Surf Excel is Pakistan's largest selling compact detergent powder, it promises to tackle the toughest stains ...